I chose to do the Underdog logo in yellow and blue. I chose yellow because it is a very lively color to represent the great lives we hope to bring to these pets. It also inspires optimism and a cheerful energy. I combined this with the blue in the back to represent strength and progress. The blue represents the comeback story within the pet. My overall goal with the logo was to make a fun logo that could stand as a whole or just as the 'U' with the dogs face. When the logo is incorporated with the app and certain parts of the website it will be animated to wag its tail on the end of the 'G'. The Underdog logo with hopefully stand as a fun, lighthearted symbol of the great work the organization can do. This is a rough idea of the logo made in gimp, I hope to redo the logo with straighter lines and a more polished look.
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